By combining art, design, the humanities, and new technologies, the Department of Digital Arts seeks to cultivate a unique transdisciplinary approach to education, preparing its B.A. and M.A. students for engaging in accomplished and committed creative work in the domains of visual communications, film, photography, and sound design.
Department of Digital Arts
Contemporary digital society needs more authentic and thinking digital creators – graphic designers, cinema authors, researchers, game, sound, and interactive designers, photographers, and programmers – capable of thinking, grasping, and shaping new things and new realities. Seeking to answer that need, the Department of Digital Arts has put together undergraduate and master’s study programmes that prepare our students to pursue creative and research-based work in the domains of digital arts, such as graphic design, documentary, animated, and live action film, sound design, creative coding, digital production, data visualisation, documentary and artistic photography, applied music, 3D modelling and animation, designing publications and social and video games. The programmes were conceived by our team of committed, accomplished, young, and experienced professors, artists, designers, practitioners, and theorists. The programmes are meant to offer our students specialist knowledge, practical skills, theoretical understanding, as well as self-confidence for pursuing successful and authentic careers as digital artists.
The Department of Digital Arts offers:
- the stimulating environment of the Faculty of Media and Communications, which, in contrast to traditional academic approaches, encourages collaboration between different scholarly and art disciplines, from psychology to interface design, from critical studies in politics to cinematic production, from digital marketing to 3D animation;
- curricula that, by striking a careful balance between required and elective subjects, enable our students to shape their own fields of interest, tailored to the needs, talents, and unique qualities of each and every student;
- professors and lecturers who engage in everyday collaborative work with their students, pursuing concrete projects such as exhibitions, books, periodicals, Internet sites, and video games;
- classrooms and studios with quality equipment, corresponding to the demands of modern digital production, from cameras to computer hardware and software;
- regular extracurricular activities, enabling our students to take an active part in the cultural life of Belgrade, Serbia, and the region, including mounting exhibitions, going on guided visits to galleries, museums, exhibitions, and cinemas, organising festivals and conferences, as well as visiting relevant conferences in other cities of Serbia and the region.
At the end of every academic year, the Department of Digital Arts mounts its annual exhibition of selected works by its B.A. and M.A. students. Also, the Department’s professors, lecturers, and students organise the periodical conference entitled ‘(Graphic) Designer: An Author or Universal Soldier’, run and edit Propeler, a student journal on art and communications, and take an active part in national and regional conferences and festivals, such as Plan D, Fluid, etc.
Studying in the Department of Digital Arts for four years, our undergraduate students acquire a basic knowledge of contemporary art and theory, visual communications, film, photography, and sound design. The programme combines contemporary creative practices, theories from the humanities, and an understanding of computer technologies, aiming to teach our students to watch, imagine, shape, create, and think.
The undergraduate study programme in digital arts brings together disciplines from the domains of art, design, media, and the humanities. It comprises four modules: Visual Communications, Film, Photography, and Sound Design. Each module offers the most important specialist insights and skills in its field. At the same time, students are encouraged to think beyond their disciplines and connect to other fields and foci. With support from their professors and lecturers, every student in the Department of Digital Arts has an opportunity to shape their own education and produce a quality portfolio as a starting point for their future professional work. Upon graduating, students receive a B.A. degree in Digital Media Arts.
Visual Communications are intended for aspiring graphic designers, typographers, illustrators and animators, designers of publications, info-graphics, interface, interactive, and user experience. Students are taught innovative ways of linking text, graphics, audio, video, animation, and interactive elements, undergoing all stages of the creative process: from outlining and thinking up ideas and concepts, via developing a specific visual language and implementing it in print and digital media, through designing publications, working on interactive projects, as well as creating readable and striking visuals relaying complex information and messages.
Film prepares students to become directors and producers of short and feature-length documentary, animated, and live action films. They are taken through all stages in the making process of a film: from the initial idea, project write-up, screenwriting, and production, through the shooting, directing, and distributing of a film. In this, they are assisted by the experiences of the most significant authors from the past, by learning about various narrative models in documentary, experimental, and live action cinema, as well as the experiences of leading contemporary filmmakers from Serbia and the region.
Photography is a module where theoretical teaching and practical work are employed to offer a wide spectrum of knowledge from the domain of this medium and contemporary art. Apart from digital photography, the history and basics of analogue photography, working in a classic photo lab, lighting for portraits and other genres of photography, making photograms, and Photoshop skills, our students also learn about photo-journalism, documentary, commercial, and fashion photography, as well as conceptual photography, concluding with the most up-to-date techniques of composite and synthetic photography.
Sound Design covers the space between applied music, contemporary sound processing, and classical music education. Students are taught how to record and edit sound and how to make music for jingles, commercials, theatre plays, and video games. They learn about the poetics of sound, how to think about sound, and the importance of sound as a medium in contemporary digital culture.
This new master’s programme at the Faculty of Media and Communications is meant to enable students to acquire practical skills and theoretical insights in the domain of creating and producing high-quality audiovisual content for television, as well as specific expert knowledge allowing them, upon graduating, to engage in professional work in a wide variety of jobs, such as creating TV series, production, creative production (showrunning), screenwriting, TV programming, programme directing, creative directing, script consulting, scientific research, and professional training and education in the domain of creating television series.
This one-year master’s programme is intended for screenwriters, broadcasters, and producers pursuing audiovisual creative work and is regional in character, the only master’s programme of its kind in this part of the world. The lecturers include leading regional experts in the domain of television drama, with Dragan Bjelogrlić and Vuk Ršumović as mentors of the programme. The purpose of the programme is to further knowledge and professional skills concerning the work process, creative collaboration, and conception of drama shows with much international potential.
The curriculum comprises lectures, group creative sessions, practice sessions, consultations, studio-research work, student presentations, workshops, screenings, guest lectures by visiting experts with practical experience in their fields, and discussions with students. Working with their mentors, students develop their own, original TV projects, which constitute their final M.A. projects.
With the new challenges that the 21st century – with its new technologies and communication tools, changes in the trends and tendencies of the audiovisual industry – is setting before authors and creative producers, our goal is to enhance professional capabilities in the domain of dramatic and audiovisual arts in Serbia and to develop a culture of research and constant updating in the domains of creative writing and creative production, including familiarity with the world’s best professional practices in this area.
This master’s study programme is open to all those holding a B.A. degree in social studies or the humanities, as well as to arts schools graduates who wish to further their knowledge and acquire specific skills in the domains of creative industries and creative communications.