Department of Media
and Communication

Media, communication, and technology shape our perception of reality. In a world changing at lightning speed, these fields offer the deep insights and practical skills of experts ready to face continual challenges.

In this Department, we explore media and communication – the Internet, printed media, film, radio, and television – in the context of politics, technology, the history of ideas, psychology, and social engagement. The Department strives to stay abreast of technological progress, which shapes the development of media and communication, through academic programmes including media production, managing PR campaigns, online journalism, and digital marketing.

Our B.A. and M.A. programmes conceived by young and experienced lecturers offer our students a theoretical grasp of contemporary communication and media, expert knowledge, practical skills, critical capabilities, as well as self-confidence, for a successful career. By working individually and in teams, we exchange ideas and knowledge in various forms of media, such as comics, film, podcasting, street art, GIF and meme art. Through professional practice and mentoring, our students acquire the necessary skills to work in marketing and PR agencies, traditional media, and new digital media.

The Faculty of Media and Communications offers:
  • the stimulating environment of the Media and Communication Department, which, unlike traditional academic approaches, encourages the integration of theory and practice, ranging from communication psychology to developing journalistic skills in the digital age, from the critical study of politics to planning PR campaigns, from cultural studies to digital marketing;
  • curricula that, by striking a careful balance between required and elective subjects, enable our students to create their own fields of interest, tailored to the needs, talents, and unique qualities of each and every student;
  • professors and lecturers who collaborate with their students on a variety of projects, such as organising events, running online and radio stations, projects in digital marketing…
  • pleasant working environment and superb technological equipment;
  • regular extracurricular activities, enabling our students to take an active part in the cultural life of Belgrade, Serbia, and the region.

B.A. in Communication and Public Relations

The world we inhabit is a world of communications. Our B.A. programme in communication offers an innovative approach to critical perspectives in the world of media and applied communication, with constant updates to the courses, which enable our students to acquire the knowledge and skills they need.

The stimulating environment of our Media and Communication Department, unlike traditional academic approaches, encourages the pursuit of knowledge in theory and practice. In this four-year B.A. programme, our students acquire interdisciplinary knowledge – from the psychology of communication to planning and managing PR campaigns, from cultural studies to digital marketing, from managing human resources to corporate PR. Upon graduating, students receive a B.A. degree in Communication Studies.

B.A. in Journalism and Media Studies

Currently, the journalist profession is changing faster and more than ever before. Our B.A. programme in journalism offers an innovative approach to media studies that relies on linking theories of media with media practices, with constant updates to the courses, providing our students with the knowledge and skills they need.

Unlike traditional academic approaches, our Department of Media and Communication does not separate theory from practice. Over the course of this four-year undergraduate programme, our students acquire interdisciplinary knowledge – from media theory to developing journalist skills in the digital age, from critical studies in politics to the techniques and logic of media reporting, from online journalism to media editing. Upon graduating, students receive a B.A. degree in Journalism.

B.A. in Digital Marketing

In recent years, the world’s leading markets have seen investment rates in Internet advertising exceed those of the traditional media. Google is becoming the most trusted medium, after relatives and friends, while the number of Facebook users has created the world’s biggest country. Our B.A. programme in Digital Marketing offers the necessary knowledge and skills for working in every modern business organisation.

In this four-year undergraduate programme, students gain interdisciplinary knowledge – from basic theories in marketing to the development of marketing in the digital age, from social networks to online entrepreneurship, from video and content marketing to Web analytics and the monitoring of success rates in digital businesses.

The lectures follow the digital classroom model, combining an online learning system (Moodle) with closed Facebook groups, using video tutorials in teaching, and inviting renowned figures from fields such as the Internet of Things, website search engine optimisation, accounting for online entrepreneurs as well as popular YouTubers as guests. In addition to a B.A. degree, our students get an opportunity to obtain certificates of Google’s Academy for Ads, Digital Garage, Analytics, and Facebook Blueprint, which further empowers them on the labour market and enables them to choose between working in an agency, company, freelance, or as entrepreneurs. Upon graduating, students receive a B.A. degree in Communication Studies in the Field of Digital Marketing.

M.A. in Communication and Public Relations

The success and recognisability of every organisation and brand today rest in the hands of experts in public relations. In this programme we study all aspects of communication. Our students acquire theoretical knowledge and skills in the domain of applied communication, a grasp of communication problems in various contexts, and prepare for professional work in the internal and external communications of any organisation or company.

Unlike traditional academic approaches, the Department of Media and Communication does not separate theory from practice. Over the course of this one-year master’s study programme, students gain interdisciplinary knowledge – from communication theory to storytelling, from corporate communications to alternative economies, from creative strategies to the psychology of advertising. Upon graduating, students receive an M.A. degree in Communication Studies.

M.A. in Human Resources Management

Experts in the domain of human resources management are an integral part of every modern organisation, corporation, and agency. This programme provides the requisite knowledge and skills for working as a consultant in the private sector, as well as for career in corporate environments.

Over the course of studying in this programme, students gain competencies that will enable them to implement innovative methods and techniques of leadership, coaching, and career counselling.

Upon graduating, students receive an M.A. degree in Human Resources Management.

M.A. in Creative Industries

This master’s study programme is open to all those holding a B.A. degree in social studies or the humanities, as well as to arts schools graduates who wish to further their knowledge and acquire specific skills in the domain of media, communication and new technologies, digital arts, publishing, transdisciplinary humanities, and art theory. This research-based and experimental master’s programme offers its students the possibility of forging transdisciplinary connections and engaging in research in three study modules:

  • Creative Communications: Media, Art, and New Technologies
  • Digital Arts: Creative Thinking and Subversive Strategies
  • Transdisciplinary Humanities and Theories of Art

M.A. in International Relations and Diplomacy

International relations and diplomacy condition war and peace, conflict and cooperation, wealth and poverty, power and social change, as well as the conduct of global agents – from states to presidents to corporations. This master’s programme provides its students with theoretical and practical tools necessary for confronting the most important international challenges of the 21st century.

The programme enables its students to acquire theoretical and practical skills in applied political science in international relations and diplomacy, as well as specific expert knowledge that will enable them to take up professional engagement in foreign policy, international relations, diplomatic-consular work, and public diplomacy, as well as to build careers in scholarly and academic institutions, companies, and international organisations. This one-year master’s programme provides its students with interdisciplinary knowledge in subjects ranging from the methodology of scholarly research to cultural diplomacy, from international diplomacy to international law, from diplomatic practice to the future of diplomacy in a global and digital world. Upon graduating, students receive an M.A. degree in Political Science.

Contact us

+381 11 2626 474
fmk@singidunum.ac.rs

Faculty of Media and Communications
Singidunum University
Karadjordjeva 65, Belgrade
Serbia